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  • Latest from our Blog

  • Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

    That teens have no attention span is a fallacy. Just ask Wattpad, a platform where peopleRead More

    December 13, 2017

    Publishers Find Themselves Caught Up In Brand Safety Nets

    Publishers Find Themselves Caught Up In Brand Safety Nets by Sarah Sluis Publishers are getting ensnaredRead More

    December 11, 2017

    Film Studio Open Road Marries TV And Mobile Data

    Film Studio Open Road Marries TV And Mobile Data by Kelly Liyakasa Data is changing theRead More

    December 7, 2017

    How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads

    How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads by Kelly Liyakasa ForRead More

    December 1, 2017

    TV Commercial Length And Attention: The Elusive Sweet Spot

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.Read More

    November 29, 2017

    The Case For Connectivity

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on theRead More

    November 27, 2017

    Google Shares Play Store Data To Stamp Out Mobile Click Injection Fraud

    Google is opening up an API to stop fraudsters from stealing credit for app installs, andRead More

    November 25, 2017

    Rob Norman Shares His Industry Outlook After 30 Years In The Media Biz

    Agencies are dying? Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’sRead More

    November 23, 2017

    Zenith: Programmatic Display Will Eat The World By 2019

    Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than youRead More

    November 21, 2017

    As branded content pivots to video, publishers face new challenges

    NOVEMBER 6, 2017 by Lucia Moses Branded content is undergoing its own pivot to video, putting the squeezeRead More

    November 8, 2017

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