BLOG

Industry News

Your Audience is Moving to Connected TV

More people are consuming video content through digital channels than ever befor...

UM’s Investment Chief Outlines Three Key Issues Plaguing OTT Planning

UM’s Investment Chief Outlines Three Key Issues Plaguing OTT Planning by Kell...

Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments

Blis Releases Location-Based Analytics Tool That Shows How People Interact With ...

The Crawl, Walk, Run Guide to Lifetime Value

[vc_row][vc_column][vc_column_text]If understanding a customer’s long-term val...

Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

That teens have no attention span is a fallacy. Just ask Wattpad, a platform whe...

Publishers Find Themselves Caught Up In Brand Safety Nets

Publishers Find Themselves Caught Up In Brand Safety Nets by Sarah Sluis Pu...

Film Studio Open Road Marries TV And Mobile Data

Film Studio Open Road Marries TV And Mobile Data by Kelly Liyakasa Data is ...

How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads

How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions ...

TV Commercial Length And Attention: The Elusive Sweet Spot

"On TV And Video" is a column exploring opportunities and challenges in advanced...

The Case For Connectivity

"Data-Driven Thinking" is written by members of the media community and cont...