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Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

That teens have no attention span is a fallacy. Just ask Wattpad, a platform whe...

Publishers Find Themselves Caught Up In Brand Safety Nets

Publishers Find Themselves Caught Up In Brand Safety Nets by Sarah Sluis Pu...

Film Studio Open Road Marries TV And Mobile Data

Film Studio Open Road Marries TV And Mobile Data by Kelly Liyakasa Data is ...

How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads

How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions ...

TV Commercial Length And Attention: The Elusive Sweet Spot

"On TV And Video" is a column exploring opportunities and challenges in advanced...

The Case For Connectivity

"Data-Driven Thinking" is written by members of the media community and cont...

Google Shares Play Store Data To Stamp Out Mobile Click Injection Fraud

Google is opening up an API to stop fraudsters from stealing credit for app inst...

Rob Norman Shares His Industry Outlook After 30 Years In The Media Biz

Agencies are dying? Don’t tell that to Rob Norman, chief digital officer an...

Zenith: Programmatic Display Will Eat The World By 2019

Programmatic trading is coming to traditional channels such as TV, radio and OOH...

As branded content pivots to video, publishers face new challenges

NOVEMBER 6, 2017 by Lucia Moses Branded content is undergoing its o...